Plan your digital presence and sales
Tell us what you sell, to whom, where, and how they buy. We show which channels matter for you, score what you already have, and build a Now / Next / Later plan across Google, Facebook and Instagram, LinkedIn and X, your website and SEO, and analytics.
- Product or service
- Local or global
- B2C or B2B
- Google · Meta · LinkedIn · SEO
What you get
- Which channels are essential, important, optional or skippable for your business
- A readiness score and stage
- Risks such as ads without tracking
- A Now / Next / Later action plan
- A sales path that fits how your customers buy
Your digital presence planner
First five quick questions about your business, then a checklist for each area. Mark what you have today. Nothing is saved on this page, and your answers stay in your browser unless you choose to send them to us.
How the logic works
The same rules run for everyone, so the result is explainable. Here is how relevance changes by business type, from the rules themselves.
| Business type | Google world | Facebook & Instagram | LinkedIn & X | Website, schema & SEO | Analytics & measurement | Digital sales conversion |
|---|---|---|---|---|---|---|
| Local shop or clinic | Essential | Important | Skip for now | Essential | Essential | Important |
| Online store (physical products) | Essential | Essential | Optional | Essential | Essential | Essential |
| Home service in one city | Essential | Important | Skip for now | Essential | Essential | Essential |
| B2B consulting, worldwide | Important | Optional | Essential | Essential | Essential | Essential |
| Software or online course | Important | Optional | Essential | Essential | Essential | Essential |
Essential Important Optional Skip for now
1 · Your profile sets relevance
Your answers decide how much each of the 42 items matters for you, on a scale of 0 to 3. Facebook Marketplace is essential for a local product seller and irrelevant for a global B2B consultancy. Irrelevant items are left out, and never count against you.
2 · You mark what you have
For each relevant item you choose Not yet, Partly or In place. Your readiness score is relevance-weighted, so missing something essential costs far more than missing something optional.
3 · Priority = relevance × gap
Missing items are ranked by how relevant they are, with foundations first: website, analytics, Google, then sales and social. The top items become Now, the next ones Next, and the rest Later.
4 · Safeguards
A weak website caps your stage at Basic presence, and missing analytics caps it at Growing. Red flags catch costly combinations, such as ads without conversion tracking, or social profiles with no website.
Want a person to build this plan with you?
This planner is a guide based on your own answers, and not a guarantee of results. Send your result to the AIIT360 team and we will suggest practical next steps. Still at the idea stage? Try the Validate Your Idea check first.
Talk to AIIT360